I. THE TYPE OF INFORMATION THE WEBSITE COLLECTS
The Website generally collects personally identifying information with your specific knowledge and consent. For instance, when you enter a sweepstakes or contest, complete a survey, make a purchase, subscribe to our publication(s), or register for any portion of our services, you are asked to provide information such as your e-mail address, name, mailing or shipping address or phone number. Optional information such as your age or gender may also be requested.
Our servers may also automatically collect information about your computer when you visit the Website, including without limitation the type of browser software you use, the operating system you are running, the website that referred you, and your Internet Protocol (“IP”) address. Your IP address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university.
II. HOW THE WEBSITE USES INFORMATION PROVIDED BY YOU
Service Provider uses personally identifying information you supply through the Website to provide you with the service you have requested. For example, if you subscribe to any of our publications, we may use your e-mail address to send you a confirmation notice and your mailing address to send you the publication. Similarly, if you enter an online sweepstakes, we will use this information to notify you if you are a winner. We may also use the information to communicate with you about new features, products or services, and/or to improve the services that we offer by tailoring them to your needs.
Unless otherwise specified on the Website, Service Provider will not sell or share personally identifying information with our affiliates. With your permission, we may share your information with carefully selected companies who we think can offer you services and products of interest to you. If you do not wish to have your personally identifying information shared please don’t check the box on our forms giving us permission. If you do not wish to receive future commercial communications from us by e-mail, simply follow the unsubscribe instructions contained within the e-mail. If you’ve registered on any part of the Website, please use the mechanism on the Website that allows you to change or update your member preferences or information, if available, to keep all such data accurate and up-to-date. Otherwise, click here to be removed from all Prism Publications, Inc. mailing lists.
We also allow access to our database by third parties that provide us with services, such as technical maintenance or forums and subscription fulfillment firms, but only for the purpose of and to the extent necessary to provide those services. And if you choose to purchase items through features on the Website, we may forward your information to third parties for services such as credit card processing and order fulfillment. There are also times when you provide information about yourself to us in areas of the site that may be managed or participated in by third parties, such as auction services or shopping areas. In such cases, the information may be used by us and by such third party(ies), each pursuant to its own policies. While Service Provider will seek to require such third parties to follow appropriate privacy policies and will not authorize them to use this information except for the express purpose for which it is provided, Service Provider does not bear any responsibility for any actions or policies of third parties. We may also provide access to our database in order to cooperate with official investigations or legal proceedings, including, for example, in response to subpoenas, search warrants, court orders, or other legal process.
In addition, we reserve the right to use the information we collect about your computer, which may at times be able to identify you, for any lawful business purpose, including without limitation to help diagnose problems with our servers, to gather broad demographic information, and to otherwise administer our Website.
While your personally identifying information is protected as outlined above, we reserve the right to use, transfer, sell, and share aggregated, anonymous data about our users as a group for any business purpose, such as analyzing usage trends and seeking compatible advertisers and partners.
In addition, as our business changes, we may buy or sell various assets. In the event all or a portion of the assets owned or controlled by Service Provider, its parent or any subsidiary or affiliated entity are sold, assigned, transferred or acquired by another company, the information from and/or about our Website users may be among the transferred assets.
Some of our advertisers occasionally serve you cookies as well. We do not have control over cookies placed by advertisers.
The anonymous information generated by Google Analytics about your use of our websites is transmitted to Google. Google processes the information to compile statistical reports on activity our sites. We use Google’s reports to evaluate aggregate visitor usage in order to develop relevant content, and its marketing, to better meet your needs. Reviewing the aggregate data is essential for us to operate our websites and provide many free services.
IV. INFORMATION SECURITY AND NOTIFICATION
Because no data transmission over the Internet is completely secure, and no system of physical or electronic security is impenetrable, Service Provider cannot guarantee the security of the information you send to us or the security of our servers or databases, and by using the Website you agree to assume all risk in connection with the information sent to us or collected by us when you use the Website. In the unlikely event that we believe that the security of your information in our possession or control may have been compromised, we may seek to notify you. If notification is appropriate, we may notify you by e-mail (provided we have your e-mail address).
Prism Publications, Inc.
125 S. Park Street, Suite 155
Traverse City, MI 49684