Celebrating Northern Michigan is our business. And has been since 1981.

For more than 35 years, Traverse Magazine & MyNorth Media have been putting Northern Michigan—its places, its people and its businesses—on the map for people who love Up North.

Would you like the most recent MyNorth Media Kit? We’ll send it to you.


Traverse, Northern Michigan’s Magazine, Northern Home & Cottage and the MyNorth Vacation Guide have loyal readers in Northern Michigan and throughout the country who pay to receive them every month.  Two premier publications, Northern Home & Cottage and Northern Michigan Vacation Guide, and six other publications have additional distribution including targeted mailings and newspaper insertions in select zip codes in Chicago, Grand Rapids, Ann Arbor and Oakland County/Metro Detroit and select retail locations throughout Northern Michigan.

Special Sections

Special publications include:

  • Northern Home & Cottage
  • Northern Michigan Vacation Guide
  • Weddings
  • Medical Insider
  • Inspired Life
  • Real Estate & Home Services
  • Giving Guide
  • Holidays

Online averages 141,000 unique visitors monthly with summer months exceeding 225,000 unique visitors—from Northern Michigan, every state 560 Michigan cities and more than 200 countries—who come for only one reason: To get information about Northern Michigan. offers opportunities for display advertising, reengagement advertising, video marketing as well as directory listings for restaurants, hotels, home services, weddings, shopping and more.

MyNorth e-newsletters & e-blasts

MyNorth’s monthly e-newsletters have between 68 – 100,000 subscribers. MyNorth e-newsletters are emailed to people interested in Northern Michigan food & drink, style, travel, outdoors and entertainment.

Additionally, MyNorthTickets emails out TicketAlerts to 24,000+ subscribers who have purchased tickets to Northern Michigan events at, and a monthly round-up of Northern Michigan events in TicketWire, 83,000 subscribers.

Sponsorships, Custom Publications, MyNorthTickets, ShopMyNorth & More Services

MyNorth Media has many additional services to help Northern Michigan businesses reach our audience, including:

  • MyNorth Media has several sponsorship opportunities including the Northern Home & Cottage Virtual Home Tours, the Red Hot Best Awards, Northern Home Sweet Home Awards and more. Additionally, your account executive can work with you on sponsorship opportunities as part of your complete media plan.
  • Custom publication clients include: Travel Marquette, Northern Michigan College, Shanty Creek Resorts 50th Anniversary Celebration Magazine, Town & Country Homes, Benzie County Vistor’s Center, Upper Peninsula Travel & Recreation Assoc. and Sault Ste. Marie Visitors’s Center.
  • is a free ticketing service for Northern Michigan organizations, selling tickets in a click with an average of 15,000+ monthly visits, with summer months exceeding 21,000. Additional marketing options include the MyNorthTicketWire e-newsletter reaching 83,000+ subscribers monthly.
  • provides Northern Michigan’s manufacturers and retailers with an easy way to sell online and market to the MyNorth audience. connected Northern Michigan’s entrepreneurs with 50,000 customers annually.

The committed staff of MyNorth Media wakes up every day to make it easy for people everywhere to connect to Northern Michigan and for businesses to connect to customers. Why?

Because celebrating Northern Michigan is our business.

Who are our print readers?

  • 24,000 total circulation
  • 470 newsstand locations throughout Michigan and the Midwest
  • Distribution at home and garden shows, festivals, fairs, and special events throughout Michigan
  • Average household income $225,000+
  • 71% hold a college or graduate level degree
  • 40% are between the ages of 45-64

Who are the visitors?

In the last 12 months:

  • 1.7 Million Unique Visitors
  • 3.2 Million Pageviews
  • All 50 states and 200 countries
  • Top States: Michigan, Illinois, Ohio, New York, California, Indiana, Florida, Texas, Wisconsin, Pennsylvania

How can we help businesses reach new customers and develop the kind of relationships that really grows a business?

Our job, every day, is to help businesses achieve their goals by working side-by-side to create marketing campaigns that work seamlessly together across many different mediums. Our sales staff works closely with clients to make print, online, video, web and more work together effectively, but also to make it an easy, engaging  and exciting process. No matter what medium a business is telling its story in, we know how to make it compelling and get it in front of people with a passion for Northern Michigan and the resources to become excellent customers.

Click an email link below to contact one of our advertising experts.

Julie Parker – Director of Sales  231-941-3102

Ann Gatrell – Account Executive  231-357-2044

Meg Lau – Account Executive  231-941-6553

Mike Alfaro – Account Executive

Julie James – Account Executive

Give us a call at  231.941.8174.

Mechanical / Print Specifications

Mechanical and print specifications are available upon request