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Recruitment Manager

Traverse City, MI


Posted on August 14, 2018

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About Recruitment Manager

Position Title:  Recruitment Manager

Reports To:  Senior Director of Membership

FLSA Status:  Salaried, Exempt

Location:  Traverse City


POSITION SUMMARY:  A key member of the Membership Department, the Recruitment Manager is responsible for developing and implementing recruitment strategies designed to raise awareness and generate interest in Girl Scouts, resulting in increased girl/adult membership in assigned geographic area; recruits volunteers; assists in developing and implementing plans for membership extension in all markets; represents and extends Girl Scouting in the community through presentations, collaborative efforts, and networking; and ensures the Girl Scout Program is visible and accessible within assigned geographic area.

Essential Duties and Responsibilities:

  1. Design and implement a comprehensive, targeted plan for girl and adult membership growth by researching market data, membership trends, and other geographically relevant information. Must maintain accurate records and data.
  2. Implement membership strategies outlined in the council’s strategic plan by cultivating communities to generate increased girl and volunteer leads.
  3. Seek opportunities and cultivate relationships with community organizations including corporations, schools, educators, and faith-based institutions to increase awareness of and participation in Girl Scouting.
  4. Plan and implement effective, lead generating, recruiting activities year-round to achieve goals.
  5. Conduct timely follow-up on new leads and referrals resulting from field activity and enter accurately into Salesforce, customer relationship management database.
  6. Recruit volunteers to work with girls in a variety of settings using traditional and non-traditional methods.
  7. Work closely with the Senior Director of Membership to develop and administer membership team operating plan and budget to achieve the council’s objectives.
  8. Actively promote and engage service units and troops in council programing throughout the year.
  9. During slow season of recruitment (May – Aug) duties will shift to service unit support, and programs.
  10. Ensure Girl Scouting is open to all girls and adults by delivering the Girl Scout message of pluralism and diversity to members of the council and the community.
  11. Support Council, regional, and functional efforts related to recruitment and other duties as necessary and when assigned.

Competencies and areas of expertise may include:

  1. Self-management and Confidence – Assesses own skills and abilities and identifies areas for improvement; willingly accepts constructive feedback; seeks developmental opportunities; sets and achieves goals; works independently. Demonstrated confidence to prepare for conservations and visits with potential members/customers by gathering key information and setting strong objectives to achieve successful outcome.
  2. Sales Ambition and Drive – Understands the sales process and management of leads. Sets ambitious goals and energetically and confidently drives to achieve those goals. Recognizes opportunities to “close” and has demonstrated ability to ask for the business/customer transaction. A self-starter who can work independently with minimal oversight and take initiative; is flexible, adaptable, self-managed, organized, and has strong attention to detail.
  3. Active Listening – Ability to skillfully use a variety of questions and other active listening techniques to promote a robust discussion with members/customers and identify needs.
  4. Marketing Knowledge – Has demonstrated knowledge of the basic principles of marketing (i.e. market identification and segmentation, interpretation and use of market data). Demonstrates comfort in presenting the value behind solutions in a way that resonates with what is most important to the potential members/customers of the organization.
  5. Oral and Written Communications abilities (i.e. In person, verbal, written, and/or phone); Expresses ideas and facts in a clear and understandable manner appropriate for the individual or group; listens to and comprehends what others are saying; prepares organized and structured presentations; has demonstrated ability to work with a wide range of sensitive and confidential issues and communicate effectively with a diverse group of girls, volunteers, and staff. Ability to project a warm inviting, and trustworthy telephone image.
  6. Interpersonal Relations – Establishes rapport with others at all organizational levels; respects others; considers and responds to the needs, feelings, and capabilities of others; establishes and maintains an open dialogue with others; has demonstrated ability to market the Girl Scout value proposition through a variety of communication venues, with particular emphasis on phone and online communications.
  7. Customer Responsiveness – Seeks and acknowledges the views and ideas from customers (i.e. internal and external); identifies, prioritizes and balances customer issues; takes time to answer questions and explain decisions; follows through on commitments to customers in a timely manner; maintains a commitment to continuous improvement.
  8. Excellent technical computer skills in Microsoft Office including Word, Excel, Outlook, Salesforce, customer relationship management systems, and social networking.


  1. Bachelor’s degree in marketing, public relations, communications or related field preferred or a minimum of 2 years of experience in sales, recruitment, and marketing.
  2. Demonstrated ability to participate in strategic discussions to assist in successful recruitment efforts
  3. Sales or recruitment experience and sales ambition
  4. Can handle rejection from uninterested parties
  5. Demonstrated customer service skills.
  6. Experience in building and leveraging new relationships to increase customer base.
  7. Experience with customer/sales management software (Salesforce) preferred.
  8. Strong computer and data entry skills – Microsoft Office proficient.
  9. Excellent written and oral communication skills.


  1. Willingness to work a flexible schedule including evenings and weekends.
  2. Willingness to travel as job requires.
  3. Capability to provide own transportation and must maintain valid operator license
  4. Work requires normal physical effort for primarily an office environment; some physical effort in handling of materials or boxes and tools or equipment of up to 20 pounds in non-strenuous work. Some periods of continual standing or walking may be required.

Job at a Glance

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