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Corporate Communications Specialist – Web

Traverse City, MI


Posted on January 21, 2019

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About Corporate Communications Specialist – Web


Munson Healthcare is seeking a Corporate Communications Specialist with a focus on web administration and implementation of content strategy. The ideal candidate will have strong organizational skills, CMS and SEO expertise, and a passion for bringing engaging content alive through the web.


Bachelor’s degree in digital multimedia, journalism, communications, English, marketing, public relations, or related field, with a minimum of two years web administration and four years of copywriting experience is required. Position requires excellent editing, writing and proofreading skills along with experience managing a Content Management System (CMS), writing for SEO, and developing/implementing content strategy for various platforms.

Proficiency in Microsoft Office and basic HTML is required, along with an ability to write clear, succinct copy that moves the reader to action, without ignoring the value of syntax, grammar, and readability are required. Experience with technical writing, photography and video production, and web analytics is strongly preferred.

The successful candidate is a life-long learner, with strong communication and writing skills and a demonstrated ability to establish positive working relationships across the organization. Our ideal candidate must demonstrate the ability to communicate effectively with others, listen actively to accurately assess needs, and gather information from sources at all levels. Content marketing experience is essential. Health care experience is highly desirable.


  • This position reports to a Manager in Marketing and Corporate Communications and works closely with all members of the Marketing and Corporate Communications team, along with departments across the health care system.

  • Serves as a member of the organization’s Social Media and Web Steering teams.

  • Works with Information Systems team members and external vendors as needed on projects related to digital content strategies.


Cares for patients in the age category(s) checked below:

 _X No direct clinical contact with patients 


Along with the duties outlined in the summary:

  • Supports the Mission, Vision and Values of Munson Healthcare.

  • Embraces and supports the Performance Improvement philosophy of Munson Healthcare.

  • Promotes personal and patient safety.

  • Uses effective customer service/interpersonal skills at all times.

  • Performs other duties and responsibilities as assigned.

  • Web Administration and Content Management

  • Serves as a primary resource for maintaining system web site on a day-to-day basis. Maintains accuracy and effectiveness of content, including features scheduled to change daily, weekly, monthly and quarterly.

  • Reviews, edits and publishes content submitted by content contributors across the system. Ensures adherence to system brand standards, web governance policies, and content and copywriting style guidelines are met for all posted content at all times.

  • Writes and edits content for health system website. May also provide content for social media, email, and digital ad channels as assigned. Determines appropriate voice/style for particular audience, tailors content accordingly; breaks down complicated messages into understandable/actionable content.

  • Leverages understanding of SEO to effectively incorporate keywords into content that engages, educates, and encourages action.

  • Regularly reviews analytics for web and other channels to inform content updates or additions . Researches and gathers information that enhances the value of the website to all audiences, including employees, patients, community, physicians, referring physicians, potential recruits, etc. Communicates recommendations to Marketing and Corporate Communications team, hospital communication leads and subject matter experts to ensure timely and accurate content.

  • Recommends photography and video needed to support visual storytelling. Works with Marketing and Corporate Communications team and vendors as needed to develop these assets. As needed, supports digital content development including filming, editing and posting of audio/video content for email, social channels or web.

  • Establishes best practices and trains new users on all aspects of the organization’s CMS. Grants and administers user access based on guidelines and submitted Computer System Access Requests.

  • Customer Relationships

  • Maintains positive and productive working relationships with all CMS users and content contributors, as well as the external CMS vendor.

  • Exceeds customer expectations for service delivery including timely completion of projects, regular progress reporting, and ongoing measurement of results.

  • Maintains the confidentiality of information coming into and being disseminated out of the department.

  • Operations

  • Works with Marketing and Corporate Communications team on annual budgets and resource planning.

  • Utilizes root cause analysis and LEAN office approach to continuously improve quality and efficiency.

  • Carries out special projects as assigned.

Job at a Glance

About Munson Healthcare

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