Bachelorâs degree in journalism, communications, English, marketing, public relations, digital multimedia, or related field, with a minimum of four years of copywriting experience is required.
Position requires excellent writing, editing, and proofreading skills along with experience writing for SEO and developing/implementing content strategy for various platforms.
Proficiency in Microsoft Office and basic HTML is required, along with an ability to write clear, succinct copy that moves the reader to action, without ignoring the value of syntax, grammar, and readability are required. Experience with technical writing, photography and video production, and web analytics is strongly preferred.
The successful candidate is a life-long learner, with strong communication and writing skills and a demonstrated ability to establish positive working relationships across the organization. Our ideal candidate must demonstrate the ability to communicate effectively with others, listen actively to accurately assess needs, and gather information from sources at all levels. Content marketing experience is essential. Health care experience is highly desirable.
â¢ This position reports to the System Director of Marketing and works closely with all members of the Marketing, Corporate Communications, and Creative Services teams.
â¢ Serves as a member of the organizationâs Social Media and Web Steering teams.
â¢ Works with Information Systems team members and external vendors as needed on projects related to digital content strategies.
â¢ Interviews subject matter experts and develops content for health system website, social media, email, and digital ad channels as assigned. Determines appropriate voice/style for particular audience, tailors content accordingly; breaks down complicated messages into understandable/actionable content. Writes and edits copy and metadata.
â¢ Leverages understanding of SEO to effectively incorporate keywords into content that engages, educates, and encourages action.
â¢ Recommends photography and video needed to support visual storytelling. Works with Creative Services department and vendors as needed to develop these assets. As needed, supports digital content development including filming, editing and posting of audio/video content for email, social channels or web.
â¢ Serves as a primary resource for maintaining system web site on a day-to-day basis. Maintains accuracy and effectiveness of content, including features scheduled to change daily, weekly, monthly and quarterly.
â¢ Reviews, edits and publishes content submitted by content contributors across the system. Ensures adherence to system brand standards, web governance policies, and content and copywriting style guidelines are met for all posted content at all times.
â¢ Regularly reviews analytics for web and other channels to inform content updates or additions. Researches and gathers information that enhances the value of the website to all audiences, including employees, patients, community, physicians, referring physicians, potential recruits, etc. Communicates recommendations to Marketing, Corporate Communications, and Creative Services teams, hospital communication leads and subject matter experts to ensure timely and accurate content.
â¢ Establishes best practices and trains new users on all aspects of the organizationâs Content Management System (CMS). Grants and administers user access based on guidelines and submitted Computer System Access Requests.
â¢ Evaluates and approves links from system website to external websites. With leadership, evaluates and approves system web pages, which are independent from main system web page.
â¢ Collaborates and supports the implementation and measurement of digital strategies using email, PPC, SEO, social media, web analytics, and other online marketing strategies and tools.
â¢ Maintains positive and productive working relationships with all CMS users and content contributors.
â¢ Exceeds customer expectations for service delivery including timely completion of projects, regular progress reporting, and ongoing measurement of results.
â¢ Maintains the confidentiality of information coming into and being disseminated out of the department.
â¢ Works with Corporate Communications, Creative Services, and Marketing departments on annual budgets and resource planning.
â¢ Utilizes root cause analysis and LEAN office approach to continuously improve quality and efficiency.
â¢ Carries out special projects as assigned by the System Director of Marketing or other system leadership.
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