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New Belgium Brewing’s Mountain Adventure Series at Crystal Mountain

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January 23, 2016


Crystal Mountain Resort
12500 Crystal Mountain Dr.
Thompsonville, MI United States
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Thompsonville: New Belgium Brewing wants you to rethink what a day on the mountain should be all about. Its Mountain Adventure Series hits seven locations this year and for the first time Crystal Mountain in Thompsonville, Michigan joins the shenanigans. On Saturday, January 23, skiers and snowboarders will put on their favorite costume and scour the mountain for clues, both roving and stationary, that relate to Crystal Mountain, the benefitting non-profit, and New Belgium.

The festivities end with an awards ceremony for most clues gathered, and for those 21-and-over the after party includes New Belgium beer. Each stop benefits a local non-profit, with funds from the Crystal Mountain stop going to The Spoke Folks, a bike co-op in Grand Rapids.

“This is a great opportunity for the whole family to come out and experience the mountain in a way you’ve never done before,” said Shawn Hines, New Belgium’s Pharoah of Phlow. “We’ll have about 20 clues on the mountain that include trivia and things to find (don’t be surprised if you see a chicken or Bigfoot) and the clues are accessible for most skiers. Costumes are awarded extra points, so don’t be the one who shows up without one!”

To participate, teams can consist of one to four people. It costs $10 per person to join, plus a lift ticket. Once signed up, each team gets a list of clues and the games begin.

Crystal Mountain Schedule:

10:00 a.m. – 12:30 p.m.
Registration at the base area, under the New Belgium tents

12:30 a.m. – 4:30 p.m.
Mountain Adventure

4:30 p.m. – 6:00 p.m.
Post-Hunt Celebration – includes two post-event beers, along with tappings of New Belgium’s new releases and giveaways, including the chance to win a pair of Rocky Mountain Underground skis. The top three teams win prizes, including beanies, growlers and hydro flasks.

To learn more about the Mountain Adventure and to register early for the event, visit – http://www.newbelgium.com/Events/event-detail/crystal-mountain—mountain-adventure.

2016 Mountain Adventure Series Schedule: 

Crystal Mountain, Michigan
January 23, 2016

Devil’s Head, Wisconsin
January 30, 2016

Squaw Valley, California
February 20, 2016

Arapahoe Basin, Colorado
February 27, 2016

Taos Ski Valley, New Mexico
March 12, 2106

Winter Park, Colorado
March 19, 2016

Loveland Ski Area, Colorado
April 2, 2016

About New Belgium Brewing Company 
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews eleven year-round beers; Citradelic Tangerine IPA, Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

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