After Short’s Brewing Co. canceled its annual April Anniversary Party, the Short’s team decided to do something extra special to celebrate with beer fans across the state of Michigan.
Launching March 15, the Northern Michigan brewery will open pre-orders for an exclusive Anni Party Gift Pack that consists of two 22-ounce bombers, the brewery’s new food line with Soft Parade Jam and Local’s Light Spicy Mustard, a signed Anni Party poster by Joe Short and additional brewery goodies.
From March 15–March 26, fans across the state of Michigan can go to their local beer store and ask to pre-order this Anni Party Pack. The store will take their contact information, order the packs from Short’s Michigan distributor, Imperial Beverage, and then the packs will be shipped to the store for pick up the week of April 20. Just in time to celebrate the brewery’s 17th Anniversary date!
“This pack contains passion, ingenuity, love and spirit from the souls of people who care at Short’s Brewing Company. Sour Parade, a soured version of our flagship beer, Soft Parade, and a brand new 17 Anni Ale, a triple hazy IPA with curuba fruit, are brewed especially for this release and will be hand bottled at our Pub in Bellaire for this pack,” says Joe Short, founder and creative mastermind behind Short’s Brewing Co.
The brewery wanted to involve its distributor, Imperial Beverage, and beer stores across the state to take part in this celebration. “Encouraging consumers to go to their local stores and pre-order this pack is a pretty new concept, but it ensures that each pack created has an excited owner ready to consume it!” says Pauline Knighton-Prueter, sales director at Short’s. “If it all goes well, we’d love to use this model for smaller batches of some of our more obscure fan favorites.”
“We can’t thank you enough for all of your support through the years, and know that we truly, madly, deeply miss you all taking over the streets of Bellaire, but until April 30, 2022, hops and hugs to all of you,” Joe says.
To read more about the Anni Party Pack and how to order, visit shortsbrewing.com/presale