2020 is putting us all through a lot of changes, but one thing doesn’t change: Traverse City brewers are making some fantastic craft beers. Get your passport to this year’s Traverse City Beer Week, held November 13–20, that features the same unique brews but with an all-new look.

This year’s event features a self-guided tour on the Beer Week Ale Trail. Beer enthusiasts will use a digital passport throughout the week for savings and promotions at local breweries and restaurants, as well as get entered to win brew-themed prizes. Participants who check-in at five or more TCBW businesses get to choose between a beer week T-shirt or a Traverse City fanny pack. (That’s right—the pack is back!)

The grand prize is a beer lover’s vacation package. Guests who book a stay at a participating Traverse City hotel will be entered to win, and swag includes a T-shirt from Short’s Brewing Company, $200 to spend on Traverse City lodging and gift certificates for amazing spots like Acoustic Mead, Little Fleet and Stormcloud Brewing.

“2020 has certainly had its share of negativity, but when it comes to sipping good beer and celebrating in Northern Michigan, we know there’s potential to put people in their happy place,” says Coryn Briggs, director of digital marketing at TC Tourism and the coordinator for Traverse City Beer Week. “There may not be big events or big crowds, but there will be big flavor and fun savings! This year’s event is entirely self-guided, so visitors can take their time finding those #HoppyPlace moments while safely sipping around TC.”

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The TCBW passport and accompanying offers will be valid November 13–20. Visit the TCBW website to learn more, and stay up to date on offers on the TCBW Facebook page. All participants should expect to wear their masks, maintain 6 feet of distance and have an awesome time!

Photo(s) by Traverse City Tourism