The Michigan Restaurant & Lodging Association (MRLA) and Michigan Wine Collaborative announced the launch of #MichiganWineMonthChallenge. Beginning on May 1 and continuing for the entire month, during Michigan Wine Month, the challenge will offer opportunities for individuals to bid on exclusive experiences at select Michigan wineries.

All proceeds from the #MichiganWineMonthChallenge will go to The Michigan Hospitality Employee Relief Fund. The relief fund was created by MRLA to provide grants to the state’s hospitality industry employees who have been affected by the COVID-19 pandemic.

“It has been a unique opportunity to work collaboratively with partners across the state to provide new resources for our hospitality industry and this partnership with the Michigan Wine Collaborative does just that,” says Justin Winslow, president and CEO of the MRLA. “We are honored to work together on this challenge while continuing to raise funds for an industry that has been arguably the hardest hit in our state in the wake of COVID-19.”

Virtual tickets are available for purchase May 1–31. Participants then submit the virtual ticket to the prize package they select online. Each $10 virtual ticket purchased is equivalent to one entry. The more virtual tickets that participants submit for a package, the better the odds of winning the drawing. The drawing will take place live on the MRLA Facebook page at 10 a.m. on Wednesday, June 3.

Participants can purchase virtual tickets online. View the packages here.

Michigan wineries offering packages for the #WineMonthChallenge include 2 Lads Winery, Amoritas Vineyards, Bonobo Winery, Chateau Chantal Winery, Fenn Valley Vineyards, Hawthorne Vineyards, Left Foot Charley, Love Wines Winery of Ludington, Modals Wines, MAWBY Sparkling Wines, Shady Lane Cellars, St. Julian Winery & Distillery and Winery at Black Star Farms.

“Our goal with the Wine Month Challenge is to raise awareness for the wine industry in our state that has been greatly impacted by the COVID-19 pandemic while also doing some good by raising money to support the hospitality industry’s hardworking employees,” says Brian Lillie, Director of Hospitality & Distribution at Chateau Chantal and Michigan Wine Collaborative board member. “This partnership with the MRLA made perfect sense and we are looking forward to the good that this challenge can bring to our industry.”