Munson Healthcare, 20Fathoms Announce Collaboration to Support Health Care Innovation

Munson Healthcare will partner with 20Fathoms, Northern Michigan’s technology hub and startup incubator, as a means to support innovation in the Traverse City area.

Munson Healthcare President and CEO Ed Ness says the partnership will explore potential entrepreneurial opportunities in the health care sector.

“Traverse City has outstanding tech and startup talent, many of whom are already doing amazing things,” Ness says. “We see this as a great way to assist those at 20Fathoms who are interested in developing health care opportunities and ideas, and for us at the health system to be part of a vibrant community of innovation.”

Plans call for Munson Healthcare and 20Fathoms incubator members to collaborate on potential opportunities for the development of products and concepts. Through 20Fathoms, Munson Healthcare representatives will have access to relevant educational programming and a robust network of entrepreneurs, mentors, and investors, including many in health care technology.

The partnership is part of the health system’s desire to foster innovation and economic development in the region, support innovators within the health system, and partner with innovative health care developers across the country.

20Fathoms, the tech hub and startup incubator that opened this summer in downtown Traverse City, currently supports more than 40 members innovating in areas such as virtual reality, space communications, blockchain and cryptocurrency, food-tech, fin-tech, tracking devices, supply chain technology, and more. Among others, the incubator has received support from Casey Cowell, for whom the Cowell Family Cancer Center at Munson Medical Center is named.

“I believe the partnership with Munson Healthcare will inspire and foster the success of enterprises and innovators creating products and services of great value and positive impact,” Cowell says. “This, in turn, will power our economic and cultural prosperity and directly result in improvements in the overall health of our regional population.”

20Fathoms Executive Director Andy Cole says the relationship with Munson Healthcare aligns with 20Fathoms’ vision to bring advanced educational opportunities and talent to Northern Michigan.

“As part of our mission to cultivate a thriving and connected startup ecosystem, we are constantly asking ourselves how we might attract world-class talent to the region,” Cole says. “One method is to convene and develop industry clusters where you have several diverse organizations within a single industry that all support and push each other to perform at the highest level. At the moment, a cluster we’re actively developing is healthtech, and the partnership with Munson Healthcare provides an enormous boost to this effort.”

More details are slated to be in place by the end of the year.

—Press release provided by 20Fathoms


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