Traverse City-Based Hagerty Names New Chief Operating Officer

Hagerty announced that Collette “Coco” Champagne, Hagerty’s Chief People Officer, has been promoted to Chief Operating Officer.

“This is an important promotion for Hagerty,” CEO McKeel Hagerty says. “I’m a strong believer that a workplace with a growth mindset drives bottom-line results, and for a long time now Coco has led our efforts to create a world-class environment that helps us attract and retain some of the best talent in the automotive, insurance and automotive media industries.”

Champagne becomes the second woman COO in Hagerty history. According to a four-year market study by Saint Joseph’s University, women are under-represented in insurance industry upper management, occupying only 12 percent of C-suite positions.

Champagne joined Hagerty in 1999 as leader of the sales and service operation and was promoted to vice president of human resources in 2002. Most recently she held the title of Chief People Officer. In her new role, Champagne’s main priorities will be collaborating with senior executives to align all aspects of the company to its one-page plan, ensuring company operations remain rooted in its core values and vision for continued growth.

“Hagerty has become a market leader and an automotive brand recognized for excellence worldwide precisely because we have such great people,” Champagne says. “My passion since I joined Hagerty has been helping employees develop to their full potential so they in turn can continue to help us make Hagerty a stronger company and a fantastic place to work, and that will continue to be a major focus of mine as COO.” 

Hagerty, a privately held company, is the world’s largest provider of specialty insurance to vintage vehicle enthusiasts. It employs more than 1,000 people worldwide, with offices in the United States, Canada, Germany and the United Kingdom. Over the past decade, Hagerty has evolved into an automotive lifestyle brand focused on the love of cars and driving. Hagerty is home to:

  • The Hagerty Valuation Tool, the gold standard for classic vehicle current values and market trend insights.
  • Hagerty, the magazine, which is among the highest circulation car magazines in the country.
  • “The Barn Find Hunter,” one of the most popular automobile-focused shows on YouTube with more than 500,000 subscribers.
  • Hagerty Plus, the industry’s most comprehensive roadside service.
  • DriveShare, the nation’s only peer-to-peer classic vehicle rental marketplace.

Later this year, Hagerty will launch a membership organization called Hagerty Drivers Club, which will provide services and experiences to people who love cars, including state-of-the-art roadside, an award-winning magazine, exclusive automotive discounts, members-only events and more.

For more information, call (800) 922-4050 or visit www.hagerty.com.


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