TRAVERSE CITY: In celebration of Earth Day this Saturday, April 22nd, lifestyle brand M22 will donate 100 percent of all in-store and online sales to the Leelanau Conservancy—a non-profit organization committed to protecting the land and waters of Leelanau Penninsula. Whether buying a T-shirt, sticker, hat or hoodie, customers can feel good about knowing their purchase is directly helping protect the very land and water they love.*

“My brother and I believe business can be used as a force for good,” says co-founder Matt Myers. “For M22 and our customers, the environment comes first—it is the root of everything we love about Northern Michigan. We believe giving back to efforts that help preserve this special place and lifestyle is our way of saying Thank You to our supporters.”

Every dollar donated to the Conservancy helps to ensure that the outdoor spaces we enjoy will stay beautiful, wild and free for generations to come. Since it’s inception, the Leelanau Conservancy has preserved more than 11,500 acres and created 25 natural areas for public enjoyment with more than 15 miles of hiking trails and 65,000 feet of water frontage. These protected areas are enjoyed regularly by M22 fans, Northern Michigan residents and visitors from around the world.

In addition to the Earth Day promotion, M22’s donations to date to the Leelanau Conservancy have surpassed $50,000. Since opening their doors, the company has committed to donating one percent of all its gross sales annually to the Conservancy, even if no profit was made.

“Matt and Keegan Myers have built a business centered on getting folks out in nature, and celebrating and enjoying the places we protect,” said Conservancy Director Tom Nelson. “M22 and the Leelanau Conservancy are perfect partners because we both value the same things.”

M22 believes caring for the planet should not be in conflict with making a profit. Because we all benefit from a healthy environment, sustainability makes economic sense and should be at the forefront of every business, big or small.

*Earth Day purchases can be made at the M22 store online and in-store at both the Traverse City (125 E. Front St.) and Glen Arbor (6298 W. Western Ave.) locations.

                                                                               —Press Release provided by M22 LLC

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Photo(s) by Morgan Taylor