Super stylish retail shop Relish, located in Traverse City’s Warehouse MRKT, no longer has only one Northern Michigan boutique location for their inspired attire. Relish owner Tracey Gabel is opening her second contemporary clothing store this week in Elk Rapids.

We talked with her about her decision to expand to Elk Rapids, and how you can celebrate with them on their Grand Opening Sunday, May 15.

Why did you decide on Elk Rapids for your second retail location?

Growing up in Traverse City I used to frequent Elk Rapids and fell in love with the town and beaches.

Will you have traditional Relish brands and products, or will there be anything exclusive to the Elk Rapids location?

I will carry the same brands that my Traverse City store has, although there will be a different selection at the Elk Rapids store.

I will also carry some men’s basics in clothing and footwear.

Elk Rapids will carry local jewelry brand “Notion” just like the Traverse City store.

Can you tell us more about your May 15 Grand Opening?

We will be open Sunday, May 15 from 11 a.m. to 5 p.m. and will be giving away a $50 gift certificate to one lucky person. No purchase is necessary to win.

Do you have any location identifiers for people who are visiting for the first time?

We are located right downtown on River St., next to Ice Cream Peddlers.

Check out Relish’s Traverse City shop located in Warehouse MRKT with this MyNorth Media video!

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Photo(s) by Tracey Gabel