Traverse City: There’s something about getting out on the waters of Northern Michigan – a ritual, a tradition, a culture, a passion, a lifestyle! “Summertime on Old Mission” – the third in a 3-video collaborative series* from Northern United Brewing Company (NUBC) – focuses on the popular activity of stand up paddleboarding (SUP), on the clear waters of Grand Traverse Bay.

Filmmaker Evan Joling has teamed up once again with Michigan artist/singer/songwriter Jetty Rae for this soothing 1:44-minute video highlighting a group of paddleboarders enjoying a leisurely afternoon on the water. You can view the video online here.

“Ron and Laurie Jeffries of Jolly Pumpkin Artisan Ales have been avid paddleboarders before the sport even made it to the mainland,” says Jon Carlson, who along with Ron Jeffries, Greg Lobdell and Mike Hall is a managing partner of NUBC.  “From their trips to Hawaii for beer festivals and amazing collaborative beer initiatives, they fell in love with this graceful sport. Paddleboarding is now extremely popular on the Great Lakes and nothing is more relaxing than heading out on the waters at Bowers Harbor, either before or after visiting Jolly Pumpkin.”
When he’s not actively brewing his award-winning Belgian-style beers, Ron Jeffries has been known to craft custom paddleboards – which he and Laurie use on those rare occasions when they’re able to escape the brewery for some well-deserved quiet time.

Northern United Brewing Company Video Series

“Summer in Northern Michigan” from filmmaker Evan Joling and featuring singer/songwriter Jetty Rae, M22 and the Broneah Brothers, and North Peak Beer
“Farm-to-Table” from filmmaker Evan Joling and featuring music by Michigan singer/songwriter Danny Kline