Last year, MyNorth worked with microbrewers around in the Traverse City area to concoct a special Valentine’s release of MyNorth Passion Brew, a custom recipe beer, proceeds from which benefited Traverse City’s Father Fred Foundation, specifically helping families in need pay heating bills. During the week of Valentine’s Day, participating microbrewers—North Peak, Jolly Pumpkin and Right Brain Brewery already locked in—will release Passion Brew 2.0. Our most recent report from the breweries indicates MyNorth Passion Brew should be ready by Thursday, February 17th.

We suggest taking an evening at each Traverse City venue to conduct a complete and official taste comparison. And don’t dally, last year’s brew didn’t last a fortnight … Ask for it: MyNorth Passion Brew. Just the right potion for passionate beer drinkers of Northern Michigan.

In addition to  enjoying a brew that benefits the Father Fred  Foundation, patrons at Jolly Pumpkin, Right Brain and North Peak will also be  able to register to win a night of passion at one of two Traverse City  resorts: Tamarack Lodge and Cherry Tree Inn & Suites. Two prize winners will be able to enjoy a favorite microbrewery or any other Traverse City entertainment that stirs one’s passion and then spend the night in Traverse City. Patrons may enter once at each location through March 12th;  so visit all three and enjoy MyNorth Passion Brew.

Tamarack Lodge is a  luxury condominium resort in Traverse City, Michigan.  Conveniently  located on the pristine beaches of East Grand Traverse Bay, Tamarack Lodge is  the perfect place to escape the rigors and demands of daily life and  rediscover life’s simple pleasures. The winner of the Tamarack Lodge evening may make a reservation for any night through May 15th, 2011, subject to availability. Based on double occupancy.

At Cherry Tree Inn & Suites,  each waterfront suite opens to a large private deck with spectacular panoramic  views of the glistening East Grand Traverse Bay  framed by the lush hills of Old Mission Peninsula. And the forecast always  calls for fun inside the Cherry Tree’s all-season atrium pool and spa.   The winner of the Cherry Tree Inn & Suites evening may make a reservation for any night through May 31st, 2011, subject to availability. Based on double occupancy.

MyNorth Media, publisher of and Traverse,  Northern Michigan’s Magazine supports MyNorth Passion Brew as part of its  30 years of celebrating everything good about life Up North. On its magazine  and website pages readers will find all the information they need to enjoy  local food, wine, beer and restaurants in Northern Michigan, as well as many  ways to get involved in the local community through philanthropy and activism.

Before you raise your glass, check out these videos of Northern Michigan brewers at work:

Sip a Microbrew at Traverse City’s Right Brain Brewery

Breweries of Northern Michigan Chapter 1