For three decades, Traverse, Northern Michigan’s Magazine has been the expert in all that’s good Up North, from Lake Michigan beaches, Sleeping Bear Dunes, our glorious farms and cherry orchards, the gracious people who live here and the charming villages and towns from Ludington to Traverse, Charlevoix to Petoskey, Mackinac Island and the Upper Peninsula. Today, Traverse Magazine is celebrating its 30th June issue—our 30th Anniversary … or 30th Birthday … the Big 30 or as we like to say it, our Big 3-0H!

And to celebrate we’re letting all of Northern Michigan in on our jubilee. We’re sharing all the joys we’ve found Up North with even more residents, visitors and neighbors—and giving away prize packages that include a family vacation.

The Big Deal–$6,000+ in Prizes & $20,000+ in Media

MyNorth Media will be giving away prize packages worth more than $6,000 to readers, including a family vacation Up North for 4, a patio makeover complete with furniture and a spa getaway for two. To win, readers of Traverse Magazine and can enter every day for 30 days. But they have to have that day’s special code. And the codes are scattered throughout the magazine. After folks stampede to get the special issue, they’ll pore over the pages searching for codes.

We are supporting our Big 3-0H! hoopla with a $20,000+ media campaign driving folks to get our June Issue. Our Big 3-0H! media extravaganza includes:

•    Radio ads on IPR, Lite 96.3, KHQ, WTCM •    TV ads on 9&10 News
•    Newspaper advertising
•    Ads in the May and June issues of Traverse Magazine
•    68th Annual Traverse City Rotary Show Program
•    MLive online ads
•    House ads online, 30,000 impressions
•    8 newsletters going to 10,000+ subscriber inboxes, in May and June
•    Press releases •    Facebook, Twitter

To leverage our hoopla for your organization, advertise with us. Contact Jan Chapman, our Advertising Director at   231-941-6538, to find out how.

Our annual audience reaches more than 800,000 people when you look at the distribution of all our magazines—Traverse Magazine, MyNorth Wedding, Northern Home & Cottage and MyNorth Vacation Guides—and the visitors to And with all the media and buzz around our Big 3-0H! hullabaloo, we expect to reach our largest audience yet.

We’re honored to have been the resource on everything good about life Up North for 30 years. There is no other enduring source of information providing accurate, enlightening articles and stunning photography of Northern Michigan. Traverse Magazine and its parent company, MyNorth Media, will continue to provide residents, second homeowners and visitors with access to the North Country, in print, online and now too, with high-definition video. 

From its central headquarters in Traverse City, Michigan, MyNorth Media, the parent company of Traverse, Northern Michigan’s Magazine, has been dedicated to sharing stories and photos that embody life in Northern Michigan including Traverse City, Petoskey, Mackinac Island, Harbor Springs, Charlevoix, Leland, Frankfort and more. Our coverage in print and online includes award-winning writing and photography about restaurants, events, wine tours, vacations, travel, skiing, kayaking, real estate, history and more. For 30 years we have accomplished this through our award-winning flagship publication, Traverse, Northern Michigan’s Magazine, and, affiliated publications: Northern Home & Cottage, MyNorth Wedding, MyNorth Vacation Guide and MyNorth Meetings.