Traverse City Coffee Roaster Helps Fund CO2 Reduction Effort

One: check a lingering gift recipient off your buy list.

Two: taste outstanding coffee (assuming gift recipient brews some from the gift).

Three: help save the planet. So easy!

Here’s how it works. By purchasing a bag of TC 350 coffee, you are helping support the TC 350 initiative, which is part of an international movement to lower the atmospheric concentration of CO2 to 350 ppm (parts per million). This is the concentration that NASA scientists say we must return to in order to slow the rise in global temperature. Proceeds will help fund events and public education to support local efforts to reduce the release of CO2 to the atmosphere.

Buy on the web at Higher Grounds, or stop by the cafe (806 Red Drive, Suite 150, Traverse City, 877-825-2262). The TC 350 initiative is locally coordinated by the Michigan Land Use Institute (