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Writing Specialist-Creative Services

Traverse City, MI


Posted on October 4, 2017

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About Writing Specialist-Creative Services

Applicants applying for this job should have a Bachelor’s degree in journalism, communications, English, marketing, public relations, or related field, with a minimum of four years’ copywriting experience. They should also have experience leveraging the web as a communication and transactional tool. Health care experience and experience writing for multiple mediums including print, video, and digital preferred.

We are looking for a collaborative, personable, professional with strong communication and writing skills and a demonstrated ability to establish positive working relationships. Our ideal candidate must demonstrate the ability to communicate effectively with others, listen actively to accurately assess needs, and gather information from sources at all levels.

This new team member should have a demonstrated ability to successfully deal with competing priorities, heavy workloads, and a rapidly changing environment. Also, proficiency in Microsoft Office Suite and Website Content Management Systems is required.


Munson Healthcare is a dynamic organization with a multitude of opportunities to learn and grow!

This position reports to the Manager of Creative Services, and collaborates with all members of the Corporate Communications, Creative Services, and Marketing teams. Our new Writing Specialist will

also interact with all levels of the Munson Healthcare organization.


· Supporting the Mission, Vision, and Values of Munson Healthcare.

· Embracing and supporting the Performance Improvement philosophy of Munson Healthcare.

· Promoting personal and patient safety.

· Writing copy for website, social media, digital ads, and traditional marketing and communications collateral.

· Ability to write succinct copy without ignoring the value of syntax, grammar, and readability.

· Coordinating projects and exercising superior time management skills to ensure tasks meet deadlines.

· Experience writing for Search Engine Optimization; developing/implementing content strategy for various platforms.

· Ensures adherence to system editorial and digital standards for accuracy, timeliness, content, style, tone and readability.

· Determines appropriate voice/style for particular audience, tailors writing accordingly; breaks down complicated messages into understandable/actionable content.

· Carries out special projects with minimal direction, as assigned by Manager.

Job at a Glance

About Munson Healthcare

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