- This event has passed.
Wednesday, March 16
6 p.m. – 8 p.m.
SCRC Room 536
North Central Michigan College
Brand represents the sum of people’s perception of a company’s image, reputation, customer service and advertising. Brand evokes emotional responses from its audience, creates company culture, and if not done right can cause a business to fail. In this two-hour workshop, you will learn some of the key points to branding and the importance of consistency. You will walk away with a top-level brand development sheet that will help keep you on point and “eye-on-the-ball” focused. Be ready to meet at the start line – ready, set, go!
* Be prepared for class participation and critique.
This is part of the BUSINESS & BEYOND series.
Instructor is Angeline D’Balentine, artist, filmmaker and marketing consultant.