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Marketing Part I: Your Label

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Details

Date:
September 16, 2013
Time:
5:30 pm - 7:00 pm

Venue

Grow Benzie
5885 Frankfort Hwy.
Benzonia, MI United States
Phone:
231-352-6157

Organizer

Deb Query

Presented by: Mark Christian of Pickle Print and Marketing, of Traverse City.

This is the second in its 8- week series of classes ,”Making it Count”, which is designed to inspire & guide participants in starting their own food product business. The series will cover marketing, labeling, packaging, insurance, and getting retail ready. The classes will be held on Monday evenings, with a potluck at 5:30 followed by a presentation at 6:30, and Q & A. All are welcome to attend any or all classes and at either time. Workshops are free. Donations are welcome. 

In “Marketing Part I: Your Label”, Christian will cover all aspects of labeling such as:

Should you do it yourself or hire someone? How to select what type of label? Die cut or not? Do you want a QR code? Will it be one product or do you think you’ll develop a product line? How to develop a brand? 

Participants are encouraged to bring a copy of their label and to share it with the presenter for feedback. Note: this workshop is not designed to cover the food labeling requirements of the MDARD. These requirements will be covered briefly and resources for more information will be provided. 

Grow Benzie
5885 Frankfort Hwy/M115 
Benzonia, MI 49616
Contact: Deb Query 
231 882 9510 

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