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Michigan artist Kimberly Kelly Santini discusses branding and marketing, using techniques specific to her own studio practices. Santini is a painter who has built the popular “Paint a Dog a Day,” a daily painting challenge she initated in 2006, into a successful business model. She will talk about how creatives can structure the business side of their operation, and share various tools and practices that will help identify customers, brand work, and use the internet (website, email blasts, blogging, social media, etc.) to grow business.