New for Northern Michigan Business! Traverse City Region Careers Campaign

MyNorth Media, publisher of Traverse, Northern Michigan’s Magazine, and The Traverse City Area Chamber of Commerce have joined together to produce a multi-media campaign that will show off all the best that our region offers, Traverse City Region Careers.  (Read more about the partnership between MyNorth Media and the Traverse City Area Chamber of Commerce.)

One-Step Recruitment Package for Northern Michigan Businesses & Communities

MyNorth Media invites Northern Michigan companies to capitalize on the quality, reach and focus of Traverse City Region Careers campaign, taking advantage of these benefits in one action:

•    Reach the most capable talent •    Present your company’s benefits and corporate culture in the best possible way
•    Share the best of the area as only Traverse Magazine staff can •    Let the families know about Northern Michigan’s wonderful lifestyle

Convincing the Spouse To Move to Northern Michigan

Oftentimes, a recruit is sold on a move to Northern Michigan, but their spouse worries about career opportunities in Northern Michigan for themselves.  The TCR Careers campaign provides both the recruit and their family with a view of the lifestyle and the vibrant business opportunities of Northern Michigan.  

Currently Northern Michigan human resources teams spend countless hours putting together a company recruiting brochure, printing thousands of copies, gathering Northern Michigan vacation brochures and flyers from around the area and compiling a packet of loose information to send to their most valuable recruits. Resulting packages are a hodgepodge of conflicting styles and companies still aren’t able to share employment opportunities with the spouses.  

Participating human resources staff can focus on finding the best person for the job, having a solid, focused TCR Careers campaign at their fingertips with all the photos, stories and resources to convince top talent and his or her family to make the move to Northern Michigan.

If you’d like to present your company in a profile like this sample, contact Jeff Hale, MyNorth Account Executive at 231-941-5283 or email Jeff Hale.

Traverse City Region Careers magazine

•    24,000 copies •    Overruns for participating companies
•    Distributed by TC Chamber and MEDC
•    Bonus distribution through Michigan Works!, business events, job fairs
•    On newsstands in the Midwest
•    In the MyNorth.com Store
•    Selected subscribers of Traverse Magazine chosen by demographics
•    Provided to key University Employment Centers  

One-step Traverse City Region Careers Recruitment Packages include multi-media options such as:

•    Video •    QR codes linking to videos or business profile PDFs •    Photography

Contact Jeff Hale, MyNorth Account Executive to participate at 231-941-5283 or email Jeff Hale.
 

The TCR Careers campaign tells the story of working and living in Northern Michigan like no other publication. It provides recruits and businesses considering a move to our area with a window into our alluring lifestyle, the sophisticated cultural activity and the winning landscape. When a Northern Michigan business participates, it’s culture, employment opportunities and management are presented as a leader in the vibrant Northern Michigan business community.

Review the Traverse City Region Careers Campaign Media Kit.

TCR Careers Campaign is Built for Success Through Partnership

With the Traverse City Chamber, Michigan Economic Development Corporation and MyNorth Media working together with key business leadership in health care, manufacturing, technology and the service industry, TCR Careers presents a formidable reflection of Northern Michigan’s business opportunity. Through our partnership we are able to build upon each other’s strengths, reaching out in new ways and providing extraordinary value to your company and all of Northern Michigan’s business.  

Three Valuable Levels for Participating in TCR Careers

Participating companies have several options available to them, including three marketing packages. Jeff Hale, MyNorth Account Executive can provide details on the following packages. Contact him at 231-941-5283 or email Jeff Hale.  

Platinum Level:
•    8-page profile section: Cover, 4-page advertorial feature, 2-page capability spread, back cover display ad
•    1,000 Overruns
•    Video
•    QR code •    + more

Gold Level:
•    4-page profile section: Cover, 1-page advertorial feature, 1-page capability spread, back cover display ad
•    1,000 Overruns
•    Video
•    QR code •    + more

Silver Level
•    4-page profile section: Cover, 1-page advertorial feature, 1-page capability spread, back cover display ad
•    500 Overruns
•    Video credit to apply to video production
•    QR code •    + more

Businesses may also purchase display advertising or directory listings.  

How Northern Michigan Businesses Can Participate in the TCR Careers Campaign

The most effective way to participate in TCR Careers is to choose one of the very valuable profile packages as well as display advertising ads. Jeff Hale, a MyNorth Media account executive is available to discuss your recruiting needs and outline which approach would work best for your goals. He can be reached at 231-941-5283 or email Jeff Hale.

Article Comments